H&M’s Conscious Collection

Monday, 14 February 2011

Monday greetings, lovebirds!

Hope you are all having a fantastic Valentine’s Day filled with recycled paper love notes and organic chocolate.

Here’s a snippet of eco fashion news to make your day even brighter:

H&M, the fashion label that South Africans pine for every day,will launch the Conscious Collection, a range of sustainable apparel for men, women and children.

The line, a follow-up to the previous Garden collection, will be available at H&M stores from 14 April 2011, and will feature fashionable garments made from recycled polyester, organic cotton and linen and Tencel.

Each item in the collection is trendy and stylish (we’d expect nothing less from H&M) and comes in a different shade of white – just perfect for the upcoming European summer.

Here are some of the official pictures from H&M for you to enjoy:

View the complete Conscious Collection here.

Lovely, yes?

Be sure to put H&M on your ‘Must visit’ list if you’re travelling overseas any time soon!

Posted in: Blog, People Making a difference